Why Branded Merchandise

What is a brand?

A brand exists in the minds of our customers, it is the way an organisation or a company is perceived by those that experience it. Having a strong brand is not only about growth, it offers protection.

People might think that now is not the best time to buy promotional merchandise, when in fact now is the ideal time to remind your customers that you are still here with products which will help you stand out in a busy marketplace.

Is it worth the investment?

Yes. Did you know that branded merchandise are not only a cost effective way of advertising compared to TV, Radio or even Billboards but it also helps create instant brand recognition. When people are aware of a brand, they are more likely to buy from it. Promotional merchandise are kept for a long time, think about what you still have or use which is branded with a company logo or message.

How we help?

At CDL we have a wide range of trusted and approved suppliers and therefore we work to find you the best product and competitive pricing.  We have a team with a wealth of knowledge and experience in this area, we’re able cover all aspects from design, printing and stock and distribution and we are there to support you throughout any aspect of the process.

It’s all about the audience, you will need to know who you’re targeting and what is the best product before jumping in, if you get this wrong you could be wasting valuable money, so we will be there to guide you.

What’s hot?

The COVID-19 situation has led to us supplying many businesses with standard essential protective equipment such as face masks, gloves, protective screens and hand sanitiser but we are also constantly on the lookout for new and innovative products, such as a specialist seal on paper-based products which offers antibacterial properties.

With many of us working from home, homeworker gift packs have become increasingly popular, from the standard office equipment such as branded pens, mouse mats, notebooks and drinkware to things a little bit different such as branded chocolate bars, fruit baskets, biscuits and doughnuts.

The personal touch

Branded merchandise is an opportunity for customers to experience your brand, story and ethos and CDL truly understand the need for unique branded merchandise.

Let our helping hands support you in adding that personal touch for your customers, drop us an email or call the team.

If you would like to find out more about how we can help you with branded merchandise please contact the cdl Business Development Team on 01732 447 320 or email 

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