As part of the partnership agreement with Marie Curie, we were tasked with sourcing all the branded merchandise that is used for the charities fund raising activities but must stay on brand.
Our approach was to understand the overall requirements and ensure we have a strategic sourcing plan leveraging any common spend across the charity.
Maintaining brand on the colours involved is always a challenge, as we also had to be mindful of budgets and timing. Our product specialists sourced all products, managing the brand, cost and also incorporating sustainable options where possible.
We constantly review and propose new ideas to all our customers, and for Marie Curie, our role also incorporates all the logistics and fulfilment of the products to the events, but then we collect! By doing this, we re-purpose & recycle products and ensure the charities funds are truly maximised and waste minimised.
“Peter from cdl is our in-house print guru. Like everyone at cdl he shares our focus. He just “gets us”. Far more than a contractural relationship, ours is a professional partnership based on mutual trust.
Jeremy Irving Studio Manager, Marie Curie